Recent Posts by Emily Marchbanks

 
Emily serves as Executive Vice President of Marketing for Allbridge, formerly Bulk TV & Internet, DCI and EthoStream. In this role, Emily oversees all integrated marketing and brand initiatives, strategy, and execution for Allbridge. She is responsible for brand awareness and positioning, corporate communications, and outbound and inbound lead generation through all channels. Emily joined Bulk TV & Internet in 2008 as a Marketing Specialist and was instrumental in the establishment of the brand within the hospitality and healthcare markets. Prior to Bulk TV, she worked for an association management company marketing membership and sponsorships as well as planning national conferences and trade shows. Emily received a Bachelor of Arts in Journalism & Mass Communications with a concentration in Public Relations from the University of South Carolina. Additionally, she received a minor in Hotel, Restaurant & Tourism Management.
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4 Reasons Why New Builds Need Proper Technology Planning

The exponential growth in connected devices has put an immense strain on the complex infrastructures of commercial properties in recent years, especially multifamily housing complexes and senior living communities. Add in a pandemic to accelerate the need for hybrid workspaces and virtual communication, and many properties have experienced a technological nightmare.

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Technology Innovation for Senior Living—Does It Make An Impact?

Innovation is happening all around us. From artificial intelligence (AI) to 3-D printing, countless breakthroughs have changed the way we liveimproving efficiency in our daily routines and also in the workplace. Many industries have embraced these technologies, but what does innovation look like for the senior living industry?

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Is Your Marriott Property GPNS Compliant?

Guest Wi-Fi is the number one ranked property amenity among travelers, and with the proliferation of devices and streaming demands, network expectations continue to rise. Robust and dependable connectivity has become a top priority for most hotel brands.

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How Valuable is a Properly Designed Network to Your Guests?

It’s no secret that consumer expectations continue to rise. The digital age has led the hospitality industry to become more competitive than ever, and the pandemic has only accelerated the need for modern hospitality technology.

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Control Your Network, Boost Guest Satisfaction

Organizations across all industries are increasingly running analytics to accomplish a number of tasks, including informing decision-making, improving the customer experience, and figuring out which products to bring to market.

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A High-Level Overview of Senior Living Wi-Fi Implementation

Not too long ago, a high-speed Internet connection wasn’t a top priority for senior living communities. Fast-forward to today, and senior living communities are seeing reliable Internet become more important than ever. As COVID-19 continues to be a concern for seniors, staying virtually connected to loved ones is a necessity. Additionally, communities are seeing more move-ins from Baby Boomers and members of Generation X—and these groups are much more technologically inclined.

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[Infographic] Technology Trends of 50+ Adults

Technology usage is growing among older adults, and has certainly had a big impact on senior living operations and its residents.

The outbreak of COVID-19 this year shows just how important it is for seniors to have the ability to stay virtually connected to loved ones. Solutions such as television systems and building-wide managed Wi-Fi can’t be overlooked, as they deliver much needed entertainment and connectivity for residents.

The evolution of the Internet of Things (IoT) has also brought us voice recognition solutions, safety sensors, and smart home technology for security cameras and thermostats. These applications can provide users with more freedom and a higher quality of life, making the senior living environment better for both residents and operators. Additionally, older adults are continuing to adopt more devices like smartphones and smart speakers.

Many healthcare IT leaders are also looking ahead to increasing numbers of Baby Boomers retiring and seeking to prepare to match their expectations for a connected technology experience. 

Based off recent research completed by AARP, we've put together this comprehensive infographic on growing technology trends for adults 50+.

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Not Every Hotel Television Solution Is Made Equal: Keep These Differences in Mind

Television is still very relevant in the Hospitality industry for a simple reason: You need video services to make your guests feel comfortable. Even if that content isn’t delivered over traditional cable wires, guests still enjoy television programming—even as over-the-top (OTT) disruptors like Netflix have shaken up the industry.

That said, not every hotel television solution is alike.

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How Healthcare Property Television Services Have Improved

As the manager of a senior living property or skilled nursing facility, you’re focused on doing everything you can to ensure your residents are comfortable in your community. One of the more streamlined ways to accomplish that is to offer your residents television services that mimic the experiences they’ve grown accustomed to in recent years.

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All About Using On-Demand Content and Casting

The rise of the Internet and the proliferation of high-speed networks have transformed the way people watch television and movies—and, by extension, have changed the way they consume content at hotels and other Hospitality properties. Thanks to the emergence of over-the-top (OTT) content and on demand streaming solutions, people can watch shows and movies at their own convenience, instead of relying on hardware technology such as a VCR or DVR.

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