The last few weeks have taken all of us for quite a wild ride. America has been through other pandemics, terrorist attacks, and recent wars, but nothing has completely shifted our way of life like COVID-19 in recent history. The worldwide pandemic has brought our country to a near halt and put immense pressure on our nation’s healthcare system, and our readiness for this situation.
Technology has disrupted many industries over the last decade. Amazon, eBay, and many other online retailers have experienced tremendous growth in the use of e-commerce, leading to the reduction of traditional brick-and-mortar stores. Uber and Lyft have dominated market share over the traditional taxi cab industry. Airbnb and VRBO are changing how vacations and reservations are booked, and streaming services like Netflix and Hulu have uprooted the video rental industry.
"Cable TV is dead."
We have all heard this statement, and we’ve seen articles building up the ‘cord-cutting revolution.’ Consumers are absolutely cutting the cord from traditional television in large numbers, and students maybe even more so. However, while we may not be watching TV in the traditional methods as much, statistics show that we are consuming as much video as before, if not more.
Students have options when it comes to where they reside while attending a college or university, and often features and amenities have a big impact on their choices. A recent study by Student Housing Business (SHB) noted that students consistently rank Wi-Fi as one of their most desired amenities, right along side of parking and laundry (SHB, Nov/Dec ’18). Imagine that – students rank reliable connectivity as high as parking and laundry convenience!
