In the age of rapid Internet searches and online reviews, guest satisfaction plays an increasingly important role in the success of any Hospitality business.
That’s because there’s a 91 percent chance customers won’t do business with a company again after a bad experience. Making matters worse, guests who have bad experiences are much more likely to share details about those experiences with their family, friends, and colleagues, or publicly on social media. In an age where 84 percent of people trust online reviews as much as they trust recommendations from their peers, these factors can have tremendous implications on hotels.